|
Now that you have looked at the price list, let's discuss how the costs really work: Let's say that you have four horses that you need photographs of for your web-site or for a magazine ad campaign. You live all the way across the country from Seattle, my home base.
As you now know (from reading the pricelist above), it costs $90.00 to photograph a horse (the camera fee) plus travel. Let's assume, for example, that airplane, rent a car and motel come to $800.00. Obviously the total cost will be $90.00 x four horses plus $800.00 for travel expense or $290.00 per horse. A LOT OF MONEY!
My suggestion to get the expense more in line is to line up the one, two or multiple horse owners in your region to share the travel expense. Say you have a cousin with a couple of Appaloosa's, neighbors with Quarter Horses, several friends with Arabians or Morgans, Saddlebreds, Friesians or Minis.
All told you manage to line up 10 horses total. The travel expense is now $80.00 per horse plus the $90.00 camera fee for a total of $170.00 per horse. Other ranches in the area (within 150 miles) that you book or I book add up to another 10 horses for a total of 20 horses. Now the travel expense becomes $40.00 per horse for a total of $130.00 per horse. The more horses l photograph in an area, the less the expense per horse!
Herder Arabians, for example, sometimes lines up thirty horses. The Herders also pick me up at the airport, (no rent-a-car expense) and they let me use their guest room so there is no motel expense. I have photographed their group for as little as $107.00 a horse.
Another example is KpM Cornerstone Arabians down Norco way. Karen Malcor-Chapman always works to get a group together and saves everyone lots of money. Karen is also the creator of the JohnnyJohnstonphotos.com website. She is one of the people responsible for dragging me kicking and screaming into the 21st century. Check out my website for an example of the quality and CREATIVITY of this young lady's mind. You can reach her at Karen@kpmcornerstone.com
Be sure and book your ranch, group or club as far in advance as possible in order to obtain the dates most suitable for your ranch or group.
Call Johnny Johnston at: 425-885-9660, you'll be real glad you did, especially if the lady of your house makes a good meatloaf!
|